Calibre is available from Klim Type Foundry. Messina Modern is available from Luzi Type. SangBleu Empire is part of the SangBleu family, available from Swiss Typefaces. Learn more about the project and see more applications on Pentagram’s website. Calibre gently tempers the engineer’s geometric tendencies by applying typographic principles of optical correction. Unlike most engineered lettering for signage, these letterforms are elegant and clear. This pattern has been applied on many products from the brand, ranging from retail ones (yoga pants, sports apparel, sports bottles, etc.) to promotional ones (shopping bags, shipping boxes, shop window fronts). Calibre is a neo-grotesk sans serif inspired by lettering on West Berlin street signs. All those typefaces are combined in Tetris-like playful composition, creating a type-filled pattern. If a font-family has more weights available, they are ignored for the purposes of relative. Note that when using relative weights, only four font weights are considered thin (100), normal (400), bold (700), and heavy (900). While working with Microsoft Office documents, in PowerPoint or Word for instance, there are different fonts available to use. Calibre, lululemon’s brand font, is also used sporadically in smaller sizes. When lighter or bolder is specified, the below chart shows how the absolute font weight of the element is determined. The manifesto in itself is designed with no less than four contemporary typefaces, namely: SangBleu Empire, Druk, Messina Modern, and Cut. It features real italics, small caps, and multiple numeral sets. The newly designed manifesto showcases Lululemon’s long-standing brand values across nine themes, including: integrity, personal responsibility, social impact, honesty/authenticity, overcoming fear, greatness, purpose, elevating the world (even on hard days), fun + laughter, sweat + the practice of yoga. Description: Calibri is a modern sans serif family with subtle roundings on stems and corners. This is captured in the lululemon manifesto, a graphic representation of the brand’s core values.
The company goes beyond retail to function as a holistic lifestyle brand for a devoted following of consumers who apply its vision of wellness to their everyday practice of yoga, running, working out, self-care and mindfulness.
Lululemon athletica is one of the world’s leading activewear brands, defining the athleisure category with its high-performance, yoga-inspired technical athletic apparel for women and men. TTF (246. These are the most common typefaces in the database, but there are many more.Haas Inserat-Grotesk / Neue Aurora VIII (49).
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